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The Status of the #SocialWedding

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Posted by: Brides365
Date: April 23, 2016

In just a few short years, social media has completely changed the way weddings are planned – and celebrated. In fact, social media has become the No. 1 way for brides-to-be to connect with wedding brands and products, according to the 2014 American Wedding Study from BRIDES magazine. A new #SocialWeddingSurvey from The Knot and Mashable (the first was released in 2012) further illustrates social’s growing impact. Here’s a look at the some of the latest social stats:

Status Update

According to the BRIDES survey, after sharing their engagement news with close family and friends, 71 percent changed their social-media status to “engaged.” Further, 59 percent posted a ring pic to social networks, and 46 percent shared their news on social media. To keep guests up to date throughout the planning process, 37 percent of brides-to-be post photos and updates from cake tastings and other vendor visits

The Knot/Mashable survey found that 28 percent of couples changed their Facebook relationship status within hours of getting engaged. After the wedding, one-third of couples will change their status the next day.

Planning a Wedding? There’s an App for That

Nearly 9 in 10 (89 percent) of couples download wedding-planning apps on their smartphones, according to The Knot/Mashable survey. The top categories:

  • 19 percent – mobile checklist apps
  • 15 percent – organizational apps
  • 13 percent – budgeting apps
  • 12 percent – countdown apps

Nearly two-thirds (63 percent) of brides-to-be use an app to plan/shop for the wedding, according to the BRIDES survey

Pinterest reigns supreme according to the BRIDES survey:

  • 67 percent of brides-to-be pin content on Pinterest, up from 43 percent in 2012
  • 64 percent pin content to come back to/purchase or execute their wedding plans

The Knot/Mashable survey found that 70 percent of brides-to-be pinned to a wedding board before getting engaged

#HASHTAGS – Yes or No?

Today, 55 percent of couples use a wedding hashtag, up from less than 10 percent just two years ago, according to The Knot/Mashable survey.

The Photo-Sharing Situation According to The Knot/Mashable Survey:

  • 57 percent of couples are OK with guests posting wedding photos to Facebook and Instagram
  • 35 percent have mixed feelings about what their guests share
  • 8 percent do not like photo-sharing because they want to control what is public

According to the BRIDES survey, 11 percent of couples institute a social media ban and ask guests not to post photos to social sites.

© Brides365

Tags: social media, hashtag, trends